Privacy Policy of Meu Mercado

Last updated: March 8, 2025

Your privacy is important to us. This Privacy Policy explains how the Meu Mercado app collects, uses, stores, and protects your information.

1. Information We Collect

Meu Mercado does not collect, store, or process personal data, such as name, CPF, or any information that can individually identify a user.

However, to provide a better experience and enhance future functionalities, the app may collect and process the following information:

1.1. Product and Establishment Data

• Information about prices and establishments extracted from invoices added by the user.

1.2. Analytics and Diagnostic Data

• Device model and operating system (to optimize compatibility and performance).
• Error logs and crashes (collected via Firebase to identify and fix issues in the app).
• Usage events (such as interactions within the app, used to improve user experience).

2. Legal Basis for Data Collection

The collected data is processed based on the following legal grounds:

• Legitimate interest in continuously improving the app.
• User consent upon accepting the app’s Terms of Use.

3. How We Use the Information

The collected information is used to:

• Display price and product information to help users track their expenses.
• Improve the user experience and develop new features.
• Diagnose errors and enhance app stability.
• Analyze market trends based on product and establishment data.

4. Sharing and Commercialization of Information

Currently, Meu Mercado does not sell or share collected information with third parties.

In the future, price and establishment data may be commercialized to partners or companies interested in market analysis. No personal information or data that individually identifies users will be sold or shared. Only aggregated product and establishment data will be used for this purpose.

Analytics and error log data are collected via Firebase, a Google tool, and may be processed according to Firebase's privacy policies: Firebase Privacy Policy.

5. International Data Transfers

The collected data may be processed on servers located outside Brazil. When applicable, we implement security measures to ensure data protection in compliance with Brazilian law.

6. Data Storage and Security

• Data stored on the user’s device is not accessed by third parties.
• Information sent to our servers is protected with security measures to prevent unauthorized access.
• Analytics and error log data are processed by Firebase in an anonymized manner, without identifying individual users.

7. Data Retention Period

The collected data is retained as long as necessary to fulfill the purposes described in this policy. Analytics and log data may be stored for up to 24 months.

8. Your Rights and Control Over Your Data

Users can, at any time:

• Delete stored data on their device by uninstalling the app.
• Request information about processed data by contacting us.

9. Contact for Privacy Issues

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at: privacy@meumercado.com

10. Changes to This Policy

We may update this Privacy Policy periodically. If significant changes occur, we will notify users within the app.